Partner with ATPCO to advance your offer creation strategy
Airlines use dynamic pricing to create and sell products that are personalized for individual passengers. ATPCO is leading the definition of standards and helping airlines implement this next leap in the evolution of pricing.
ATPCO tools to start adopting Dynamic Pricing:
Optimized Pricing: Dual RBD
Implementation Guide
Adjusted Pricing: Dynamic Pricing Engine Implementation Guide
Continuous Pricing: Be a part of building the future of pricing
Where can dynamic pricing take you?
Who's building dynamic pricing?
Amadeus is committed to delivering airline Dynamic Pricing solutions. Enabling those solutions in shopping engines in real-time, and deploying them across all channels is not a simple challenge. We must do it in a way that optimizes revenue for the airlines without exposing them to fraud. That’s why we are actively contributing to the ATPCO Dynamic Pricing group, which as an industry and multi-disciplinary group, aims at setting one possible framework for immediate Dynamic Pricing deployment.
We at PROS see a great value of being involved in a Dynamic Pricing pilot partnership with ATPCO and the industry. Dynamic pricing gives airlines more flexibility to put together the offers and experiences customers want to buy. And by removing the friction from their processes, airlines are able to generate more revenue to invest back into their businesses. Customers using PROS dynamic pricing solutions have seen increased conversion rates of up to 50% and incremental revenue over time in the 7% to 10% range.
Sabre thanks ATPCO and the many contributors from across the industry, including airlines, agencies, GDSs, and vendors who have helped us make significant progress on the Dynamic Pricing Engine (DPE) pilot. This joint effort has provided input and solutions to make the industry-standard specifications more robust in practice, and we look forward to moving forward and bringing our findings to life.
