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Customer Spotlight: ATPCO and Emirates sign three-year enterprise rich content deal

14 March 2019
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ATPCO and Emirates Sign Three-Year Enterprise Rich Content Deal

Partnership includes agreement to integrate Routehappy rich content via Emirates’ NDC API


DULLES, VA – 14 March 2018 – ATPCO, today announced that Emirates, one of the world’s largest airlines, has signed a three-year enterprise licensing deal with the newly unveiled ATPCO product line, Retailing Solutions. The agreement will see ATPCO create, manage, and distribute Emirates rich content – including Routehappy Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs) – across sales channels. Emirates will also integrate UPAs into its NDC API, powered by Farelogix, giving both travel agents and online flight shoppers more compelling offers.

The new Enterprise subscription gives Emirates access to all three of the Routehappy-created Airline Rich Content Hubs – Amenities Hub, UTA Hub, and UPA Hub – enabling the airline to customize its Amenities and UTAs on indirect channels and create custom UTA categories. The deal includes the services of Routehappy Agency, where dedicated rich content strategists are available to provide Emirates with hands-on, strategic guidance and management of its UPAs, including content assessments, graphic creation, consumer testing, and photoshoot support. 

As a world-renowned, product-centric airline known for its premium service, Emirates has many unique differentiators that ATPCO will be able to highlight to customers across all flight shopping channels. This includes Emirates being the most connected airline in the world with Wi-Fi coverage on all its flights; its famous private first-class suites; free chauffeur for First and Business Class passengers; its extensive award-winning in-flight entertainment system ice; and the new Emirates app functionality for customers to create bespoke playlists ahead of their flights.

“Our partnership with Emirates is the perfect match,” said Robert Albert, Executive Vice President, Retailing at ATPCO. “Emirates focuses on passenger experience, and what better way to show it than with rich content as customers shop for flights? More than 95 sales channels worldwide now have access to Routehappy rich content including NDC enabled channels, so Emirates will be making useful and informative rich content about its products and services available to flight shoppers everywhere.” 

The Emirates deal follows ATPCO’s recently announced integration of Routehappy to more seamlessly provide modern retailing solutions to ATPCO’s large global customer base. 

By Megan Humphries

Media Contact for ATPCO