The Value of Data: Leveraging Analytics to Grow Your Business

On 8-10 April 2018, David Julias, Head of ATPCO Global Consulting and Amber Jabeen, ATPCO Consultant/Chief Data Scientist, taught a Master Class at the AFRAA 7th Aviation Stakeholder Convention in Zanzibar, Tanzania.

This Master Class was designed to provide insights around the value of data and how it can impact the entire commercial side of an airline.  As African airlines move towards adopting new industry initiatives such as Branded Fares, NDC and Ancillary Offerings you must understand yourself, your partners and your customers equally. 

Internal alignment across all commercial areas and the ability to act quickly when opportunities present themselves is paramount to future success.  Accessing and understanding the right data can help make decision making more accurate and efficient, in turn helping to improve market share, grow revenue and reduce waste.  

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