President and CEO
Named President and CEO in February 2017, Rolf Purzer is driving a vision that preserves ATPCO’s position of strength as an innovator for and partner to the industry. He ensures that ATPCO continues to provide innovative solutions to enable the industry to confidently envision a distribution future that enables the smart connection of all content through all channels. Rolf joined ATPCO as Vice President of Marketing & Planning in 1996, and since then, he has played an instrumental role in making ATPCO a global company and empowered optimized search abilities. His priority is to identify growth opportunities and emerging trends for ATPCO and the industry. Before joining ATPCO, Purzer built his expertise on a foundation of various marketing, commercial, and strategic planning positions at Deutsche Lufthansa in Germany and Amadeus in Spain. In 2018, Rolf was named one of the most influential people in business travel by Business Travel News.
Vice President of Products and Solutions
Tom joined ATPCO in 1996. He has been working to develop the products that enhance the travel industry for more than 25 years. Tom has gained insight and provided leadership through his various roles at airlines, global distribution systems, and with ATPCO. In his current role, Tom leads the Products & Solutions division, and has oversight over the Collection/Fare Management, Distribution, and Revenue Accounting product portfolios at ATPCO, as well as being responsible for all business R&D activities. Tom’s division is responsible for identifying product strategy and new business ventures, developing product enhancements, and launching new products. Coming to ATPCO as part of the company's product marketing and development team, Tom has built a reputation for being a thought leader and implementer of industry solutions in the distribution space.
Vice President of People Services
Priscilla joined ATPCO in 1979. In her time at ATPCO, Priscilla has helped guide and shape the company into the dynamic and diverse organization it is today. She started at ATPCO as a Tariff Analyst and after six years moved into the field of Human Resources--a fortuitous move that continues to contribute to the strength of the company. She served three years as Personnel Administrator, twelve years as Manager of Human Resources, and six years as Director of Human Resources. At each step in her career, Priscilla has helped incorporate best practices in organization management at ATPCO. Priscilla holds a master’s degree in Organizational Leadership and Innovation from Marymount University and is certified by the Society of Human Resources Management as a Senior Professional in Human Resources (SPHR).
Vice President of Marketing & Sales
Kevin joined ATPCO in 2017. He joined ATPCO from Cvent, where he served as Vice President of Marketing, Hospitality Cloud. Kevin started the social trip-planning venture TravelMuse in 2007 and then led the launch of the hotel metasearch company Room 77 in 2011. Previously, he served in leadership roles with Hewlett Packard, and SAP. As Vice President of Marketing & Sales at ATPCO, Kevin oversees brand, communications, global sales, and consulting while guiding the demonstration of ATPCO’s vision.
Vice President of Technology
John joined ATPCO in 2001. He crafts the vision for the company’s use of technology – from maintaining ATPCO’s reputation as an industry innovator to understanding how new technologies can be harnessed to enable new business capabilities. He is responsible for leading technology strategy, infrastructure and operations, security, systems design and development, and innovation. John has an extensive background in all aspects of Enterprise IT leadership and management and provides solutions to customers both internal and external. John is an innovator and entrepreneur in tech and sits on the board of a start-up network hardware company specializing in the cloud-based control and monetization of networks.