Next Generation Storefront

Build the retailing standards to revolutionize flight shopping

Compete in tomorrow's marketplace

The Next Generation Storefront (NGS) is a set of data standards that enable distribution channels to better present, sort, and find the airline products and services consumers are looking for. 

ATPCO and partners from every perspective are creating standards so consumers can clearly understand their diverse options in all sales channels—making them happier travelers and transforming them into loyal customers.

Compare shopping choices

Compare like products from multiple airlines through standardized data that describes services and delivers a framework for creating comparable products and attributes.

Shop by attributes

Search for offers by product quality, content, and capability—not just price—through data and processes that allow systems to group product attributes.

Display complete offers

Present all the relevant data for an offer so consumers know what they’re purchasing.

Simplify and enhance flight shopping

In our NGS Working and Advisory Groups, we are looking for diverse industry players who can ensure that the standard we deliver both reflects how all airlines wish to present their products and also empowers channels to easily integrate that content in a consistent and simple way. Get involved today.

What tomorrow’s displays could be

NGS standards will create the structure for new offer display models.

Ratings and Shelves for product comparison
A star or other rating system could indicate product quality, much as in the hotel industry

Attribute grouping and search
Highlight data Wi-Fi, beverages, changes, and other amenities to improve searching and product line definition

Present airline products in Drawers
Organize the different products an airline offers to help shoppers find the right level of service.

Our innovative flight booking experience accurately reflects the full diversity of airline choices in one simple interface. We look forward to continued collaboration with leading airlines and ATPCO to deliver the best traveler experience in business travel.
We are encouraged that ATPCO has been joined by a variety of channel partners and airlines, small and large, low cost and full service, to capture every perspective for the benefit of travelers. The trials currently testing NGS in the real world will help improve NGS standardization with customer feedback. If you haven’t joined the forces with ATPCO yet, it’s time.


The Next Generation Storefront Badge


The Next Generation Storefront Badge is a unique way to distinguish your organization as participating in the NGS ecosystem. 

Once a company is officially recognized in the ATPCO NGS Program by adopting the NGS standard (currently in development), that company is authorized to use a Next Generation Storefront Badge in accordance with the brand guidelines.


DOWNLOAD BADGE GUIDELINES

DOWNLOAD BADGE PACKAGE

DIFFERENTIATE
YOUR PRODUCTS

Enrich flight shopping and
maximize your revenue 

LET’S BEGIN

Resources

Press the-beat-logo ATPCO Sees Fast Progress On Next Gen Storefront, Star Debate Aside Since ATPCO launched its Next Generation Storefront standard-making initiative less than six months ago, interest and adoption have been swift.    
Resource atpco-tripactions Video: ATPCO & TripActions at Aviation Festival Asia Highlights from ATPCO & TripActions' presentation centered around the industry's first NGS-inspired shopping display released by TripActions.
Blog tripactions-blog TripActions’ Danny Finkel: Customers and travelers just want more choice Danny Finkel is no stranger to the airline industry. Danny helped drive strategic initiatives for Expedia over five years and is now flexing his…
Event london-ngs Next Generation Storefront (NGS) Working Group Ready for the next big thing in airline retailing? Join the NGS Working Group this June to use your diverse retailing and distribution expertise and…
Event product-summit Product Summit: Retailing Webinar Ready to differentiate and improve your bottom line? You can create the great offers and shopping displays that today’s travelers demand with ATPCO…
Blog ngs-blog 3 things about NGS that make my inner flight shopper happy You buy shoes, right? You go online and select filters for athletic, kids, blue, size 2. Or women’s, sandals, 2-inch heel, black. You go through this…
Press atpco-rh ATPCO Fully Integrates Routehappy Into Organization; Bolsters Leadership Team DULLES, VA – February 21, 2019 – One year following its acquisition of Routehappy, the first for the 54 year old company, ATPCO announced that it has…
Press skift TripActions Adopts U.S. Airlines’ Next-Generation Storefront Effort Today’s distribution landscape is rapidly evolving. While it takes time to build a true data driven-approach that is impartial and trusted, we are…
Press phocuswire U.S. Airlines Offer Rare Unified View on Their Dream Retail World Delta Air Lines, American Airlines, & United Airlines discuss the dream retailing world and their support for the Next-Generation Storefront…