Next Generation Storefront

Build the retailing standards to revolutionize flight shopping

Compete in tomorrow's marketplace

The Next Generation Storefront (NGS) is a set of data standards that enable distribution channels to better present, sort, and find the airline products and services consumers are looking for. 

ATPCO and partners from every perspective are creating standards so consumers can clearly understand their diverse options in all sales channels—making them happier travelers and transforming them into loyal customers.

Compare shopping choices

Compare like products from multiple airlines through standardized data that describes services and delivers a framework for creating comparable products and attributes.

Shop by attributes

Search for offers by product quality, content, and capability—not just price—through data and processes that allow systems to group product attributes.

Display complete offers

Present all the relevant data for an offer so consumers know what they’re purchasing.

Simplify and enhance flight shopping

In our NGS Working and Advisory Groups, we are looking for diverse industry players who can ensure that the standard we deliver both reflects how all airlines wish to present their products and also empowers channels to easily integrate that content in a consistent and simple way. 

Join the NGS Working Group

What tomorrow’s displays could be

NGS standards will create the structure for new offer display models.

Ratings and Shelves for product comparison
A star or other rating system could indicate product quality, much as in the hotel industry

 

Attribute grouping and search
Highlight data Wi-Fi, beverages, changes, and other amenities to improve searching and product line definition

 

Present airline products in Drawers
Organize the different products an airline offers to help shoppers find the right level of service

 

 

TripActions
Our innovative flight booking experience accurately reflects the full diversity of airline choices in one simple interface. We look forward to continued collaboration with leading airlines and ATPCO to deliver the best traveler experience in business travel.
Delta
We are encouraged that ATPCO has been joined by a variety of channel partners and airlines, small and large, low cost and full service, to capture every perspective for the benefit of travelers. The trials currently testing NGS in the real world will help improve NGS standardization with customer feedback. If you haven’t joined the forces with ATPCO yet, it’s time.

Next Generation Storefront Industry Standard

This is the ratified standard that is open for a 30-day comment period and will go into effect in 1Q2020.

NGS Industry Standard >

Appendix N – NGS Airline Opt Out >

NGS Implementation Guide >


The Next Generation Storefront Badge


The Next Generation Storefront Badge is a unique way to distinguish your organization as participating in the NGS ecosystem. 

Once a company is officially recognized in the ATPCO NGS Program by adopting the NGS standard (currently in development), that company is authorized to use a Next Generation Storefront Badge in accordance with the brand guidelines.


DOWNLOAD BADGE GUIDELINES

DOWNLOAD BADGE PACKAGE

DIFFERENTIATE
YOUR PRODUCTS

Enrich flight shopping and
maximize your revenue 

LET’S BEGIN

Resources

Event ngs 101 NGS 101: what it is, what it's not, and what's in it for you Next Generation Storefront (NGS) is the fastest-moving industry initiative in air travel. More than 60 organizations joined the community to help…
Resource ngs overview Next Generation Storefront Overview Airlines have requested that ATPCO create an industry standard of data that describes “like-type” airline products and services. This standard will…
Press amadeus ATPCO and Amadeus Sign Groundbreaking Retailing Agreement to Integrate and Distribute Routehappy Rich Content DULLES, VA, and MADRID – 23 October 2019 – ATPCO and Amadeus announced today they have inked a long-term retailing agreement. The agreement enables…
Press sabre Sabre and ATPCO sign new agreement to power better retailing capabilities for airlines and richer air shopping experiences for travel agencies and consumers DULLES, Va. AND SOUTHLAKE, Texas – 23 October 2019 – Sabre Corporation (NASDAQ:SABR) and ATPCO announced today a new long-term retailing agreement…
Press stars Stars Struck: ATPCO Evolves Next Generation Storefront™ Data Standard, Based on Industry Feedback Dulles, VA – September 5, 2019 – ATPCO today announced a key change to its developing Next Generation Storefront (NGS) standard, which now enables…
Press the-beat-logo ATPCO Sees Fast Progress On Next Gen Storefront, Star Debate Aside Since ATPCO launched its Next Generation Storefront standard-making initiative less than six months ago, interest and adoption have been swift.    
Resource atpco-tripactions Video: ATPCO & TripActions at Aviation Festival Asia Highlights from ATPCO & TripActions' presentation centered around the industry's first NGS-inspired shopping display released by TripActions.
Blog tripactions-blog TripActions’ Danny Finkel: Customers and travelers just want more choice Danny Finkel is no stranger to the airline industry. Danny helped drive strategic initiatives for Expedia over five years and is now flexing his…
Event london-ngs Next Generation Storefront (NGS) Working Group Ready for the next big thing in airline retailing? Join the NGS Working Group this June to use your diverse retailing and distribution expertise and…