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We at PROS see a great value of being involved in a Dynamic Pricing pilot partnership with ATPCO and the industry. Dynamic pricing gives airlines more flexibility to put together the offers and experiences customers want to buy. And by removing the friction from their processes, airlines are able to generate more revenue to invest back into their businesses. Customers using PROS dynamic pricing solutions have seen increased conversion rates of up to 50% and incremental revenue over time in the 7% to 10% range.
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PROS
Name
John McBride