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ATPCO in the news
16 Aug 22
Show, don't tell: How airlines can meet flight shoppers' needs

The monumental shift to true airline retailing is happening right now. Airlines have made significant investments to differentiate their products in the market to meet traveler expectations. However, this investment is not enough if the flight shopper is unable to recognize the differentiated travel experiences throughout their shopping journey.

By Megan Humphries

Media contact for ATPCO

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