Retail without guesswork: Craft the great offers and shopping displays that today's travelers demand

Are you ready to differentiate beyond the airfare and elevate your customer shopping and travel experience? Make your branded fares and ancillary product offerings shine with real-time pricing, comprehensive channel control, consumer-friendly rich content, and the next generation of digital retailing standards.

With ATPCO retailing solutions, you can perfectly blend merchandising and branded fares tactics with sparkling content and consistent positioning across all sales channels. When you stand out because of your clearly described and visualized offerings, you'll secure your revenue, increase customer satisfaction, and win customer loyalty.

Celebrate with us! It’s the first anniversary of Routehappy joining the ATPCO family!

How? Take advantage of 60 days of complimentary support for executing your branded fares strategy in indirect channels.


Shoppers want choices

“What do shoppers want? They want choices. They want information about those choices so they can make the best choice for them. And they just want to understand the value that’s being offered.”

—Jeff Lobl, Managing Director Global Distribution Strategies, Delta Air Lines

Shoppers want to understand what they buy

“We definitely see that we have a much higher satisfaction rate from the customers who bought a product that they fully understood, that they had pictures of, that they had an idea of what they were getting into.”

—Neil Geurin, Director, Distribution Strategy, American Airlines

Related Resources

Get On-board with Next Generation Storefront, Digital Retailing Data Standards for Airline Products

Watch the webinar on-demand and take the in-webinar survey to become a leader in the Next-Generation Storefront advisory group or working group.

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Next Generation Storefront Overview

Airlines have requested that ATPCO create an industry standard of data that describes “like-type” airline products and services. This standard will enable pricing and aggregator systems to better find, sort, and present airline products, and it will enrich the consumer experience

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ATPCO in the news

Delta Air Lines, American Airlines, & United Airlines discuss the dream retailing world and their support for the Next-Generation Storefront concept by ATPCO and Routehappy by ATPCO.

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Retailing Solutions

ATPCO Ancillary Revenue Solutions

Scale your retail. You need the ability to bundle and unbundle product offers so they match what travelers need, want, and value.

We can help you to meet ever-growing customer satisfaction expectations while increasing revenue. Automate pricing at all booking points, organize your fares into commercially-recognizable products, and distribute your offers consistently and accurately in all channels.

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Routehappy Rich Content Solutions

Engaging merchandising improves brand awareness, the shopping experience, and customer satisfaction. But most importantly, it helps airlines increase revenue and yield through improved conversion and upsell.

As the world's only airline-owned and IATA NDC-supporting rich content provider, Routehappy by ATPCO is the industry standard for airline rich content.

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Next-Generation Storefront (NGS)

Make sure your airline products are positioned the way you want them in indirect channel retailing displays—today and tomorrow. We’re actively building the next generation of industry data standards now. 

Leapfrog your development process by participating in ATPCO’s NGS initiative. This framework for digital retailing will better describe and group airline products to drive a richer customer experience.

Learn more >