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dynamic-pricing-update-whitepaper

There is a perception today that NDC will replace filed fares and will introduce dynamic and personalized pricing capabilities that traditional
distribution methods are not currently able to support. However, there does not seem to be a clear or a common understanding on what is meant by filed fares, or even dynamic and personalized pricing. The purpose of this paper is to define four dynamic pricing methods, their impact, and the capabilities that currently exist.