Targeting UPAs by Branded Fares unlocks even more value for airlines working toward modern airline retailing.
Flight shoppers want visuals when purchasing airline tickets, ATPCO is improving the experience with airline merchandising through Routehappy.
ATPCO's President and CEO Alex Zoghlin talks industry progress towards dynamically created offers, interoperability, and what ATPCO has been up to this year in his latest letter to the industry.
Airlines are branding fares when they choose to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal.
Accurate airfare data and dynamic offers help airlines create a downstream process with little negative reaction and positive user experience.
Airline distribution is the act of making an offer available to a flight shopper. Learn more about how airline offers are distributed.
How Porter Airlines used stunning visuals in one simple, easy-to-understand shopping display, to entice flight shoppers and travel agents.
Start meeting flight shoppers’ needs through merchandising and visual strategies. Read ATPCO’s flight shopping survey results.