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Routehappy Rich Content

Differentiate airline offers with Routehappy Rich Content

Routehappy Rich Content

When your customers want to know more about the specific details of an airline offer, ATPCO can help. ATPCO’s Routehappy Rich Content communicates targeted information, messaging and visual content about airline fares, products and services.

Our airline rich content consists of three types—UPAs, Amenities and UTAs—that are always relevant to the offer being presented and cover the full range of airline and sales channel needs.  Routehappy Rich Content helps airlines and sales channels differentiate offerings in flight shopping displays, improving conversion, upsell and customer satisfaction.

We make it easy to publish the content centrally, distribute it broadly (including via NDC), and integrate it flexibly in any sales channel.


ATPCO’s Routehappy Rich Content is the industry standard

UPAs (Universal Product Attributes)

Targeted messaging & visual content from airlines

UPAs bring unique airline fares, products and services to life with messaging, images, videos and cabin tours.  UPA content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, giving travel agents and customers time sensitive and relevant content as they shop.

Reassurance UPAs

Important messaging and graphics communicate the significant measures more than 100 airlines are taking to protect passengers during the COVID-19 pandemic.


Learn more about ATPCO's Reassurance UPAs

UPA Product information
Airlines Channels
  • ATPCO strategist creates and maintains UPAs
  • Airline or ATPCO provides messaging
  • Airline provides media
  • Content available to all subscribing channels, as authorized by airlines
  • Codeshare UPA facilitation
  • Retailing subscription required
  • Seat Infographic UPAs for 420 airlines (99% of flights)
  • Reassurance UPAs for 128 airlines (83% of flights)
  • Full UPAs for 24 airlines (28% of flights)
  • Language translations as provided by airlines
  • Codeshare UPAs as provided by airlines
  • API or subscription file

Infinite possibilities…

  • Fare / Ancillaries

  • Seat / Time

  • Amenities / Service

  • Airport / Lounge

  • Schedule / Frequency

  • Codeshare / Partnerships

  • Crisis / Reassurance

  • Seat Infographics


Comparable features of the flight experience

Our comprehensive flight Amenities data helps airlines and sales channels convey expected features of the onboard experience, including seat pitch/type, Wi-Fi, power, entertainment and more. Our Amenities data also makes it easy to compare those features between seat types within an airline or across airlines.

Amenities Product information
Airlines Channels
  • ATPCO sources & manages (airline verification rights)
  • Public content available to all subscribing channels
  • Airline direct channel usage with subscription
  • 420 airlines
  • 99% of flights
  • 25+ languages
  • All codeshares & interlines
  • API or subscription file

UTAs (Universal Ticket Attributes)

Consumer-friendly benefits & restrictions by fare

UTAs are benefits and restrictions by fare, in plain, simple language that make it easy for travel agents and customers to understand. UTAs are sourced from airline ATPCO fare, branded fare and optional service filings and then processed into clear and concise merchandising content.

UTA Product information
Airlines Channels
  • ATPCO creates UTAs from airline filed data
  • Content available to all subscribing channels, as authorized by airlines
  • Airline direct channel usage with subscription
  • 412 airlines
  • 93% of flights
  • 25+ languages
  • All codeshared & interlines
  • API or UTA data kit

Starting with Reassurance UPAs is easy!

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