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Reassurance UPAs

ATPCO creates Reassurance UPAs to ease traveler concerns

What are Reassurance UPAs?

Reassurance UPAs (Universal Product Attributes) contain important messaging and graphics intended to make passengers feel safe and informed when they fly.

Reassurance UPA topics

These messages are grouped into ten topics:


Flexible Booking Options


Clean Air Circulation


Enhanced Cabin Cleaning


Food & Beverage Hygiene


Real-time Health Safety Responses


Increased Airport Cleaning


Passenger & Crew Wellbeing


Schedule Adjustments


Larger Hand Sanitizer Allowed


Health Screening in Place

Reassurance UPA examples


Our priority is your safety

The risk of contracting viruses on-board is lower than in other enclosed spaces, since aircrafts are equipped with powerful filters.


Exceeding high standards
Electrostatic spray disinfectant cleans aircraft cabins comprehensively by coating each hidden and hard-to-reach surfaces.


Emirates face mask policy
All passengers will need to wear and keep masks on at all times in the airport, during boarding, disembarking, and on board during flight. 


Travel waiver policy
Complimentary rebooking for new tickets without incurring change fees. Terms and conditions apply. 

Why Reassurance UPAs are important 
for airlines

Reassurance UPAs communicate key messaging related to COVID-19 directly to travelers. ATPCO uses the language and policies of airlines and combines them with graphics to accurately and succinctly communicate COVID-19 policies and responses through direct and indirect sales channels across the world. 

Why Reassurance UPAs are important 
for channels

ATPCO has created Reassurance UPAs for more than 131 airlines from around the world representing over 83% of the global flight schedule. Communicating the unique messaging of each airline, Reassurance UPAs provide travelers with access to accurate, relevant, and influential information that eases travel concerns. 

Additional Resources

Implementation Guide for Reassurance UPAs is now available

Download >

Informed travel decisions will increase traveler confidence and aid business recovery

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