ATPCO: The foundation of flight shopping

Premium UPAs

Premium UPAs allow for endless merchandising possibilities. Premium UPAs bring unique airline fares, products, and services to life with messaging, images, videos, and cabin tours. UPA content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, giving travel agents and travelers time-sensitive and relevant content as they shop. Premium UPAs are essential to differentiate from competition and achieve conversions and upsell.

Key features

Created for 25 airlines (29% of flights)
Can be highly targeted and customized
ATPCO strategist creation/maintenance
Codeshare UPA facilitation
ATPCO Retailing subscription required

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Premium UPAs for infinite possibilities

Fare / Ancillaries

Seat / Time

Amenities / Service

Airport / Lounge

Schedule / Frequency

Codeshare / Partnerships

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Customer-centric flight shopping in practice

Learn how to use rich content to differentiate your unique offers

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Air Canada use case

How Air Canada uses rich content to ensure accurate brand messaging on all channels

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Seat Infographic UPAs

Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow flyers to know what to expect when it comes to seat width and pitch, leg room, reclining, and more.

Key features

Created for 440+ airlines (99% of flights)
Included with ATPCO Community Participation

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Air Niugini Business

A reclining seat with greater width and pitch than an economy seat

Surinam Airways Business

A premium seat that converts to a flat bed at a 180 degree angle, and provides all passengers direct access to the aisle

TAAG Angola Economy

Economy seat with 31" / 79 cm of seat pitch

RwandAir Premium Economy

A reclining seat with greater width and pitch than an economy seat, includes a leg rest

Reassurance UPAs

Reassurance UPAs contain important messaging and graphics intended to make passengers feel safe and informed when they fly. With Reassurance UPAs, airlines can communicate their COVID-19 policies and responses through direct and indirect sales channels to provide travelers with access to accurate, relevant, and influential information that eases travel concerns.

Key features

Created for 130+ airlines (83% of flights)
Grouped into 10 main topic areas
Rebooking UPAs are translated into seven languages
Researched and updated frequently
Included with ATPCO Community Participation

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Learn more about Reassurance UPAs

Reassurance UPAs overview

Dive into the different categories covered by Reassurance UPAs and more

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Using rich content to answer flight shopper questions

How Reassurance UPAs can effectively communicate safety measures to ease concerns

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Alternative Airlines case study

This case study highlights the value of reassurance messaging and other types of rich content

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Reassurance UPAs Implementation Guide

Find detailed instructions for implementing Reassurance UPAs on your shopping displays

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Structured UPAs

Structured UPAs, ATPCO’s newest form of Routehappy Rich Content, provide travel advisories for over 300 airlines in a format that is easy to integrate and fits seamlessly into shopping displays, in any part of the booking flow from search results to pre-travel reminders. Structured UPAs currently cover five topics: cleaning, masks, temperature checks, blocked seats, and capacity. ATPCO sources this information and plans to will continually expand topics and coverage.

Key features

Created for 300+ airlines (95% of flights)
Cover five topic areas
Targeted on the airline and cabin level, book by dates, origin, destination, and more
Allow for easy sorting and filtering at time of flight shopping
Researched and updated frequently
Included with ATPCO Community Participation

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