Premium UPAs
Premium UPAs allow for endless merchandising possibilities. Premium UPAs bring unique airline fares, products, and services to life with messaging, images, videos, and cabin tours. UPA content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, giving travel agents and travelers time-sensitive and relevant content as they shop. Premium UPAs are essential to differentiate from competition and achieve conversions and upsell.
Key features
- Created for 25 airlines (29% of flights)
- Can be highly targeted and customized
- ATPCO strategist creation/maintenance
- Codeshare UPA facilitation
- ATPCO Retailing subscription required
Premium UPAs for infinite possibilities
Fare / Ancillaries
Seat / Time
Amenities / Service
Airport / Lounge
Schedule / Frequency
Codeshare / Partnerships
Learn more about Premium UPAs
Customer-centric flight shopping in practice
Learn how to use rich content to differentiate your unique offers
Air Canada use case
How Air Canada uses rich content to ensure accurate brand messaging on all channels
Seat Infographic UPAs
Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow flyers to know what to expect when it comes to seat width and pitch, leg room, reclining, and more.
Key features
- Created for 440+ airlines (99% of flights)
- Included with ATPCO Community Participation
Get started with Seat Infographic UPAs >
Air Niugini Business
A reclining seat with greater width and pitch than an economy seat
Surinam Airways Business
A premium seat that converts to a flat bed at a 180 degree angle, and provides all passengers direct access to the aisle
TAAG Angola Economy
Economy seat with 31" / 79 cm of seat pitch
RwandAir Premium Economy
A reclining seat with greater width and pitch than an economy seat, includes a leg rest
Reassurance UPAs
Reassurance UPAs contain important messaging and graphics intended to make passengers feel safe and informed when they fly. With Reassurance UPAs, airlines can communicate their COVID-19 policies and responses through direct and indirect sales channels to provide travelers with access to accurate, relevant, and influential information that eases travel concerns.
Key features
- Created for 130+ airlines (83% of flights)
- Grouped into 10 main topic areas
- Rebooking UPAs are translated into seven languages
- Researched and updated frequently
- Included with ATPCO Community Participation
Learn more about Reassurance UPAs
Reassurance UPAs overview
Dive into the different categories covered by Reassurance UPAs and more
Using rich content to answer flight shopper questions
How Reassurance UPAs can effectively communicate safety measures to ease concerns
Alternative Airlines case study
This case study highlights the value of reassurance messaging and other types of rich content
Reassurance UPAs Implementation Guide
Find detailed instructions for implementing Reassurance UPAs on your shopping displays
Structured UPAs
Structured UPAs, ATPCO’s newest form of Routehappy Rich Content, provide travel advisories for over 300 airlines in a format that is easy to integrate and fits seamlessly into shopping displays, in any part of the booking flow from search results to pre-travel reminders. Structured UPAs currently cover five topics: cleaning, masks, temperature checks, blocked seats, and capacity. ATPCO sources this information and plans to will continually expand topics and coverage.
Key features
- Created for 300+ airlines (95% of flights)
- Cover five topic areas
- Targeted on the airline and cabin level, book by dates, origin, destination, and more
- Allow for easy sorting and filtering at time of flight shopping
- Researched and updated frequently
- Included with ATPCO Community Participation
Learn more about Structured UPAs
ATPCO creates structure for airline COVID-19 travel advisory measures
Introducing safety information in a more organized and streamlined fashion
Q&A with Serko CEO Darrin Grafton
How Serko is pivoting to meet new market trends with Routehappy Rich Content
Structured UPAs Implementation Guide
Find detailed steps to implement Structured UPAs across your shopping displays