UPAs | ATPCO

UPAs describe fares, products, and services with visual content

UPAs (Universal Product Attributes) increase conversion and drive upsell by bringing airline offers to life with targeted messaging, images, videos, cabin tours, and 360 images that clearly visualize the differences between offers.

UPA content can be precisely targeted by aircraft, cabin, route, time of day, fare, and more, delivering flight shoppers the information they need to confidently and comfortably make purchase decisions.

Data that benefits everyone

Airlines	Channels
Standardized UPAs are included with Community Participation Retailing subscription required for Premium UPAs, including ATPCO strategist creation/maintenance Airline or ATPCO provides messaging Airline provides media Content available to all subscribing channels Codeshare UPA facilitation	Seat Infographic UPAs for 510 airlines (98% of flights) Premium UPAs for 41 airlines (43% of flights) Language translations as provided by airlines Codeshare UPAs as provided by airlines API or subscription file

Benefits of UPAs

Differentiate offers and accurately represent your brands

Airlines work hard to differentiate offers. UPAs enable airlines to stand out from the competition by clearly highlighting differences between offers.

Drive conversion and increase upsell

When customers can visualize the features and benefits of what they are buying, they feel empowered to confidently and comfortably make purchase decisions.

Improve customer satisfaction and loyalty

Your customers expect a modern flight shopping experience beyond just price and schedule. Routehappy helps deliver this.

Types of UPAs

Premium UPAs

Premium UPAs open the door to endless merchandising opportunities with images, videos, cabin tours, 360 images, and targeted messaging. This content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, enabling airlines to differentiate and accurately represent their unique brand across all channels.

Key features

Created for 30 airlines (37% of flights)
Can be highly targeted and customized
ATPCO strategist creation/maintenance
Codeshare UPA facilitation
ATPCO Retailing subscription required
Seat Characteristic Targeting

Get started with Premium UPAs

Infinite possibilities

Fare/Ancillaries

Seat/Time

Amenities/Service

Airport/Lounge

Schedule/Frequency

Codeshare/Partnerships

Seat Infographic UPAs

Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow fliers to know what to expect while on board when it comes to seat width and pitch, leg room, reclining, and more.

Key features