It was important for us to be able to seamlessly fit retailing content representing our products into the new digital experience—Routehappy Rich Content gave us the flexibility we needed with a variety of formats.
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LATAM set out on a journey of digital transformation focused on creating clean, modern aesthetics and a customer-centric user experience on their direct channels, both desktop and mobile. The airline tasked a team of engineers, web developers, UX designers, and marketing strategists to focus on building a new website and mobile app leveraging personalized offers, seamless navigation, and Amazon-like offer building. The goal? To become an airline in your pocket.
Through LATAM’s partnership with ATPCO, their direct channel integration went live in a matter of four months, even amidst the pandemic. All three types of Routehappy content – UPAs, Amenities, and UTAs – played an integral role in making the vision a reality and creating a better experience for LATAM’s users.