Our users seek out COVID-19 policies when they travel. Adding attractive graphics and clear callouts on our site, like whether an airline offers change fees or is blocking their middle seats, helps our users understand what to expect before they get to the airport.
Build modern shopping experiences with airline visual content
KAYAK has long been recognized for its responsiveness and prioritization of user experience. When their airline partners requested content that was flexible, modular, and visual, KAYAK listened. They wished to display this airline visual content to help convey pandemic-related reassurance as well as highlight other important aspects of the trip (seats, lounges, services, and other amenities). To do so, KAYAK expanded their partnership with ATPCO to include customized Routehappy content, such as Premium UPAs, to help customers visualize their flight experience.
This initiative built on the standardized Routehappy content that KAYAK had already integrated, such as airline infographics, UTAs (Universal Ticket Attributes), and Amenities.