UPAs describe fares, products, and services with visual content
UPAs (Universal Product Attributes) increase conversion and drive upsell by bringing airline offers to life with targeted messaging, images, videos, cabin tours, and 360 images that clearly visualize the differences between offers.
UPA content can be precisely targeted by aircraft, cabin, route, time of day, fare, and more, delivering flight shoppers the information they need to confidently and comfortably make purchase decisions.
Data that benefits everyone
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Benefits of UPAs
Differentiate offers and accurately represent your brands
Airlines work hard to differentiate offers. UPAs enable airlines to stand out from the competition by clearly highlighting differences between offers.
Drive conversion and increase upsell
When customers can visualize the features and benefits of what they are buying, they feel empowered to confidently and comfortably make purchase decisions.
Improve customer satisfaction and loyalty
Your customers expect a modern flight shopping experience beyond just price and schedule. Routehappy helps deliver this.
Types of UPAs
Premium UPAs
Premium UPAs open the door to endless merchandising opportunities with images, videos, cabin tours, 360 images, and targeted messaging. This content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, enabling airlines to differentiate and accurately represent their unique brand across all channels.
Key features
- Created for 30 airlines (37% of flights)
- Can be highly targeted and customized
- ATPCO strategist creation/maintenance
- Codeshare UPA facilitation
- ATPCO Retailing subscription required
Infinite possibilities
Fare/Ancillaries
Seat/Time
Amenities/Service
Airport/Lounge
Schedule/Frequency
Codeshare/Partnerships
Seat Infographic UPAs
Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow fliers to know what to expect while on board when it comes to seat width and pitch, leg room, reclining, and more.
Key features
- Created for 474 airlines (97% of flights)
- Included with ATPCO Community Participation
Reassurance UPAs
Reassurance UPAs contain important messaging and graphics to make passengers feel safe and informed when they fly. With Reassurance UPAs, airlines can communicate their health-related policies and responses through direct and indirect sales channels to provide travelers with accurate, relevant, and intentional information that eases travel concerns.
Key features
- Grouped into 10 main topic areas
- Included with ATPCO Community Participation
Start meeting flight shoppers’ needs today
More ways Routehappy can help
Resources
Routehappy and Hawaiian Airlines
How Hawaiian Airlines leverages visuals through ATPCO’s Routehappy.
Routehappy and Air Canada
How Air Canada uses Routehappy to ensure accurate brand messaging on all channels.
Customer-centric flight shopping in practice
Learn how to use targeted content to differentiate your unique offers.