UPAs describe fares, products, and services with visual content
UPAs (Universal Product Attributes) increase conversion and drive upsell by bringing airline offers to life with targeted messaging, images, videos, cabin tours, and 360 images that clearly visualize the differences between offers.
UPA content can be precisely targeted by aircraft, cabin, route, time of day, fare, and more, delivering flight shoppers the information they need to confidently and comfortably make purchase decisions.
Data that benefits everyone
Benefits of UPAs
Types of UPAs
Premium UPAs open the door to endless merchandising opportunities with images, videos, cabin tours, 360 images, and targeted messaging. This content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, enabling airlines to differentiate and accurately represent their unique brand across all channels.
- Created for 30 airlines (37% of flights)
- Can be highly targeted and customized
- ATPCO strategist creation/maintenance
- Codeshare UPA facilitation
- ATPCO Retailing subscription required
Seat Infographic UPAs
Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow fliers to know what to expect while on board when it comes to seat width and pitch, leg room, reclining, and more.
- Created for 474 airlines (97% of flights)
- Included with ATPCO Community Participation
More ways Routehappy can help
Routehappy and Hawaiian Airlines
How Hawaiian Airlines leverages visuals through ATPCO’s Routehappy.
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Routehappy and Air Canada
How Air Canada uses Routehappy to ensure accurate brand messaging on all channels.
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