This is Rolf Purzer's second appearance on BTN's Most Influential list, the first being in 2018. It's also likely his last, as Purzer, who has been with ATPCO since 1996 and took over as president and CEO in 2017, is… Read More
I think we’re at an inflection point in 2020; decommodification of air travel is finally becoming a reality.
The era of rich airline distribution has arrived – and why modern flight shopping will finally take off
Disruption appears not far off on the horizon. The long-term retailing agreements that ATPCO recently entered into with Sabre and Amadeus signal a major transformation underway in flight shopping.
Until now, the Next Generation Storefront was based on an ascending scale of one star to six stars, each grouping a digital "shelf" upon which comparable airline products sat for consumers to compare in online shopping… Read More
One year after unveiling plans to develop a Next Generation Storefront (NGS) standard, ATPCO is now expanding that effort globally and creating advisory boards to oversee the effort in four regions.
ATPCO has activated a new schema designed to ease the way for airlines wishing to increase their use of real-time dynamic pricing.
Rolf Purzer has been with ATPCO for 22 years and became CEO in 2017. PhocusWire talked to Purzer in Washington, D.C., at the company’s Elevate conference.
At ATPCO, Beth Taylor took an employee-led approach to launching the company’s Lead From the Front women in technology program, which aims to include more diverse perspectives in leadership and technology roles.
ATPCO has struck a multi-year deal with Booking Group-owned price comparison division KAYAK.
The deals keep rolling in for ATPCO as it secures another customer for its Routehappy Rich Content offering.
ATPCO expects to see its Routehappy interactive content displays integrated into both GDS's systems — including within airline NDC offers, says Robert Albert, EVP Retailing at ATPCO.
The world’s two largest global distribution systems - Amadeus and Sabre - have agreed to distribute ATPCO’s Routehappy Rich Content into their various flight shopping interfaces and applications serving travel agencies… Read More
ATPCO has signed retailing agreements with both Amadeus and Sabre to distribute Routehappy Rich Content. ATPCO EVP of retailing and Routehappy founder Robert Albert said the agreements ATPCO has signed will be the "… Read More
Google Flights has gained access to all Routehappy rich content with the signing of a long-term deal with ATPCO.
Some Southwest Airlines customers will soon see expanded options when shopping for flights after the carrier announced that it is joining the NDC Exchange platform, operated by ATPCO and SITA, modernizing the… Read More
For more than half a century, one airline-owned business has handled fare data for the whole industry. Now, ATPCO is taking its operations to the cloud, giving the industry a runway for innovation.
TravelSky and ATPCO have announced that China’s largest GDS signed a five-year deal for both ATPCO’s pricing and shopping content.
Ctrip is the latest to partner with ATPCO bringing the Routehappy airline rich content to its online platforms including trip.com.
With Suppression of Sales, ATPCO has launched a new tool that allows airlines to correct erroneous fares in as little as 15 minutes.
Since ATPCO launched its Next Generation Storefront standard-making initiative less than six months ago, interest and adoption have been swift.