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ATPCO Councils

Learn about the teams of advisors helping us achieve industry outcomes

ATPCO Councils build industry consensus at speed 

ATPCO Councils are composed of engaged advisors who help ATPCO prioritize and act on high-impact industry initiatives and track meaningful measures of the results.

By having the right people in the right place from disciplines across the offer and order life cycle, ATPCO Councils focus on industry standards so features enter the market faster, solutions are adopted more broadly, processes are aligned to reduce disputes, and automation replaces manual processes.  

Offer Content Council 

Pricing and merchandising automation standards related to offer creation. 

Examples: Dynamic offers, core pricing functionality  

Distribution & Infrastructure Council

Pricing and merchandising automation standards related to distribution. 


Examples:
NDC at scale, alignment of standards application 

Offer Presentation Council

Pricing and merchandising automation standards related to how offers are presented to consumers. 


Examples:
 Modern Airline Retailing Attributes, shop filter, new retailing attributes 

Customer Care Council

Pricing and merchandising automation standards related to changes. 


Examples:
100% automation of airline change policies, retailing attributes, tax refund rules 

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