The automation provided by Architect allows our pricing team to focus on the strategy of pricing. We have been on a transformation journey at Icelandair to support further revenue generation in the years to come. ATPCO’s Architect enables us to see the bigger picture, so we have faster insights into the market, better workflows, and improved decision making. We are unlocking new revenue opportunities we were unable to realize in our legacy processes.

We needed functionality that combined several different processes to show a complete view in executing our strategies. ATPCO consulted us directly and listened to our feedback to build a tool [ATPCO Architect] with all those needs in mind. We’re excited to be one of the first airlines to benefit from it and look forward to its evolution.

The biggest benefit of MarketView is it allows [pricing analysts] to get email alerts when there is a change on a monitoring set that they have done. It saves them a lot of time. It allows them to see what competition has done and it will help them to analyze the changes and decide whether we will match, or what we are going do with that information.