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2024 flight shopper survey

Uncover how you can meet and exceed flight shoppers’ expectations

520 flight shoppers.
30 countries.
All results in one place.

When 75% of business travelers are upgrading their flight from Basic Economy to Standard Economy, how do you ensure your offers don’t get left behind? What influences today’s flight shoppers to actually purchase a flight from you?

ATPCO’s annual flight shopper survey reveals all the latest data about what today’s consumers are looking for and shows you how to create a best-in-class shopping experience for them.