Simplify flight shopping while creating upsell opportunities
Included at no additional cost for Community Participants, Branded Fares is the grouping of fare attributes to create distinct products that clearly convey included and optional services. With precise targeting by market, channel, and time of day, Branded Fares helps create upsell opportunities. By clearly presenting what is and is not included in a given fare, shoppers can make informed decisions and select the fare that best suits their needs.
Unlock the benefits of best-in-class merchandising
Open the door to untapped revenue
Target specific customer segments
Branded Fares enables you to create unique offers targeted by route and channel. Whether it’s for the exacting businessperson or the cost-conscious leisure traveler, the product that matches shoppers’ needs is increasingly not the lowest fare.
How branded deliver benefits to airline and travelers alike
Learn how travelers are benefiting from Branded Fares
Show, don’t tell: How airlines can meet flight shoppers’ needs
Learn how branded fares are evolving flight shopping
The importance of clearly presenting fare attributes
Learn how over 225 airlines have benefited from Branded Fares