Compete in tomorrow's marketplace
Next Generation Storefront (NGS) is a data standard that allows travelers to comparison shop for flights and to find flights with the attributes that are right for them.
How? It establishes a core set of retailing attributes that companies across the airline industry can rely on for consistent, impartial, and reliable data definitions.
We’re able to better educate our customers on the trade-offs and benefits of higher fare classes. Providing increased clarity around what the ‘extra’ costs provide enables easy comparison across different flights and fare classes—and has led to increase in conversion.
Our innovative flight booking experience accurately reflects the full diversity of airline choices in one simple interface. We look forward to continued collaboration with leading airlines and ATPCO to deliver the best traveler experience in business travel.
We are encouraged that ATPCO has been joined by a variety of channel partners and airlines, small and large, low cost and full service, to capture every perspective for the benefit of travelers. The trials currently testing NGS in the real world will help improve NGS standardization with customer feedback. If you haven’t joined the forces with ATPCO yet, it’s time.
