Next Generation Storefront

Build the retailing standards to revolutionize flight shopping

Compete in tomorrow's marketplace

The Next Generation Storefront (NGS) is a set of data standards that enable distribution channels to better present, sort, and find the airline products and services consumers are looking for. 

ATPCO and partners from every perspective are creating standards so consumers can clearly understand their diverse options in all sales channels—making them happier travelers and transforming them into loyal customers.

Compare shopping choices

Compare like products from multiple airlines through standardized data that describes services and delivers a framework for creating comparable products and attributes.

Shop by attributes

Search for offers by product quality, content, and capability—not just price—through data and processes that allow systems to group product attributes.

Display complete offers

Present all the relevant data for an offer so consumers know what they’re purchasing.

Simplify and enhance flight shopping

In our NGS Working and Advisory Groups, we are looking for diverse industry players who can ensure that the standard we deliver both reflects how all airlines wish to present their products and also empowers channels to easily integrate that content in a consistent and simple way. 

Join the NGS Working Group

What tomorrow’s displays could be

NGS standards will create the structure for new offer display models.

Ratings and Shelves for product comparison
A star or other rating system could indicate product quality, much as in the hotel industry

 

Attribute grouping and search
Highlight data Wi-Fi, beverages, changes, and other amenities to improve searching and product line definition

 

Present airline products in Drawers
Organize the different products an airline offers to help shoppers find the right level of service

 

 

TripActions
Our innovative flight booking experience accurately reflects the full diversity of airline choices in one simple interface. We look forward to continued collaboration with leading airlines and ATPCO to deliver the best traveler experience in business travel.
Delta
We are encouraged that ATPCO has been joined by a variety of channel partners and airlines, small and large, low cost and full service, to capture every perspective for the benefit of travelers. The trials currently testing NGS in the real world will help improve NGS standardization with customer feedback. If you haven’t joined the forces with ATPCO yet, it’s time.

Next Generation Storefront Industry Standard

The US Domestic standard is in progress with a proposed PDP date of 2Q 2021 at which time ATPCO will release a set of standardized data definitions.

NGS Industry Standard >

Appendix N – NGS Airline
Opt Out >

NGS Implementation Guide >

NGS US Domestic Standard: Comment Summary >


The Next Generation Storefront Badge


The Next Generation Storefront Badge is a unique way to distinguish your organization as participating in the NGS ecosystem. 

Once a company is officially recognized in the ATPCO NGS Program by adopting the NGS standard (currently in development), that company is authorized to use a Next Generation Storefront Badge in accordance with the brand guidelines.


DOWNLOAD BADGE GUIDELINES

DOWNLOAD BADGE PACKAGE

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Resources

Event product-summit Product Summit: Retailing Webinar Ready to differentiate and improve your bottom line? You can create the great offers and shopping displays that today’s travelers demand with ATPCO…
Blog ngs-blog 3 things about NGS that make my inner flight shopper happy You buy shoes, right? You go online and select filters for athletic, kids, blue, size 2. Or women’s, sandals, 2-inch heel, black. You go through this…
Press atpco-rh ATPCO Fully Integrates Routehappy Into Organization; Bolsters Leadership Team DULLES, VA – February 21, 2019 – One year following its acquisition of Routehappy, the first for the 54 year old company, ATPCO announced that it has…
Press skift TripActions Adopts U.S. Airlines’ Next-Generation Storefront Effort Today’s distribution landscape is rapidly evolving. While it takes time to build a true data driven-approach that is impartial and trusted, we are…
Press phocuswire U.S. Airlines Offer Rare Unified View on Their Dream Retail World Delta Air Lines, American Airlines, & United Airlines discuss the dream retailing world and their support for the Next-Generation Storefront…
Resource ngs-webinar Webinar: Get On-board with Next Generation Storefront, Digital Retailing Data Standards for Airline Products Watch the webinar on-demand and take the in-webinar survey to become a leader in the Next-Generation Storefront advisory group or working group.
Event Next Generation Storefront (NGS) Working Group Next Generation Storefront (NGS) Working Group Unite forces with ATPCO, airline, and channel partners to guide the next generation of data-driven digital retailing data standards. We need diverse…
Blog delta-blog Putting travelers first in shopping with Next Generation Storefront Gone are the days when airfare retailing was focused on persuading a customer to buy a one-size-fits-all ticket. Airlines have invested heavily in…
Blog ngs-blog How data-driven standards will turn novice flight shoppers into savvy pros—and why that’s great for airlines I’ve just returned from a few days in Europe, where I hit up four cities in six days. My domestic flights were short, so I focused on economy-driven…