Next Generation Storefront

Enabling flyers to shop for the airfare products they want

Compete in tomorrow's marketplace

ATPCO’s Next Generation Storefront enables shop-by-attribute and comparison flight shopping displays with accurate and consistent results. ​

Any channel that uses ATPCO data and standards to evolve beyond single product flight shopping and enable consumers to shop for the products they want is an NGS channel. 

Trusted foundation

Modern flight shopping starts with ATPCO’s reliable infrastructure and is enhanced by visual content and beautiful displays

Customer satisfaction

Consistently and accurately present airline products in modern displays so travelers can find the product they want to buy

Upsell opportunities

Better differentiate airline offers, highlighting products with shop-by-attribute and comparison-shopping displays

Shape the standard that is driving the future of flight shopping

As the needs of airlines, sales channels, and their customers evolve, NGS evolves too. Stay plugged in so you can offer feedback on the retailing attributes you'll need. ​

Better flight shopping for everyone 

NGS empowers airlines to visually express their unique products and brand promises directly to travelers.  

Sales channels employ NGS to consistently integrate flight shopping content into modern digital retailing experiences that allow for easy search and comparison of airline products. 

For travelers, NGS-based flight shopping means that a mother of three in New York can find the options she needs for the perfect flight for her family holiday, while a business traveler in Singapore can purchase the exact flight that enables her to confidently finalize a presentation while enjoying a glass of wine in her private suite. 

NGS standards - Defining ATPCO data into searchable properties
hopper logo
We’re able to better educate our customers on the trade-offs and benefits of higher fare classes. Providing increased clarity around what the ‘extra’ costs provide enables easy comparison across different flights and fare classes—and has led to increase in conversion.
TripActions
Our innovative flight booking experience accurately reflects the full diversity of airline choices in one simple interface. We look forward to continued collaboration with leading airlines and ATPCO to deliver the best traveler experience in business travel.
Delta
We are encouraged that ATPCO has been joined by a variety of channel partners and airlines, small and large, low cost and full service, to capture every perspective for the benefit of travelers. The trials currently testing NGS in the real world will help improve NGS standardization with customer feedback. If you haven’t joined the forces with ATPCO yet, it’s time.