Next Generation Storefront (NGS)

Enable fliers to easily shop for the products they want

ATPCO’s NGS data and standards are driving the future of shop-by-attribute and comparison shopping. Any channel that uses ATPCO data and standards to evolve beyond lowest fare or single product flight shopping, and enables consumers to shop by attribute, is an NGS channel.

Compete in today’s modern flight shopping market

Build on the trusted foundation

Modern airline retailing starts with ATPCO. Our reliable data infrastructure is enhanced by visual content for innovative comparison displays.

Improve customer satisfaction

Put more power in the hands of your customers. Give them the tools to find and compare the products they want quickly and easily.

Better flight shopping for everyone

ATPCO’s Next Generation Storefront is advancing the industry for airlines, channels, and travelers alike.

For airlines

Airlines work hard to differentiate their offers. Shopping by attribute and comparative displays help match the right offer with the right buyer. By filing data for all NGS attributes, airlines can ensure their offers show up in search results across all channels.

For channels

Today’s flight shoppers care about more than just price and schedule. NGS standards and ATPCO data provide channels with the foundation to do what they do best: innovate.

For travelers

Attribute-based shopping and comparative displays mean that a mother of three in New York can easily choose the perfect flight for her family holiday, while a CEO in Singapore can quickly find the flight where she can finalize a presentation in a private suite while enjoying a glass of wine.