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Dynamic Pricing

Evolve your offer creation, pricing, and distribution capabilities

Partner with ATPCO to advance your offer creation strategy 

Airlines use dynamic pricing to create and sell products that are personalized for individual passengers. ATPCO is leading the definition of standards and helping airlines implement this next leap in the evolution of pricing. 

Here's how the different methods work:

Assortment Optimization

You have an established set of price levels. When a traveler shops, they see a price based on the fare levels available for that flight. More fares for sale give you more options to offer and customers more to choose from.

Dynamic Price Adjustment

You have an established set of price levels. When a traveler shops, they see a price that is based on availability and adjusted according to your logic for the customer. People often call this “discounting.”

Continuous Pricing

You don't have an established set of price levels. Instead, when a traveler shops, you determine the price by selecting it from a continuous range of possible values.

The dynamic pricing landscape

This diagram maps the likely evolution of personalization and pricing approaches using dynamic pricing.

An airline might use more than one stage to create offers, depending on their scale, business model, competitive environment, and other factors.

Where can dynamic pricing take you?

Who's building dynamic pricing?

50

percent
conversion increase

10

percent
revenue increase

88

organizations

290

participants

Support for your strategies

Recent trends in technology, retail, and consumer expectations point to a future that embraces personalization and recognition of customer value—which is at the core of dynamic pricing. We're helping the industry to work out how to serve many business needs and models, and you're welcome to join. 

Solving problems together

Join fellow airlines, systems, industry bodies, and academic experts, who are meeting now to create solutions that work for all.

Network economics

We’re taking your input and doing the foundation work for you. Our guides make it simpler to get your unique pricing initiatives off the ground.

Building it right

Share your requirements in working groups or one-on-one pilot programs and be confident our standards are built to fit your long-term strategy.

Build Better

Manage your fare products
from strategy to settlement