Learn why airline fare rules categories are a crucial part of the industry’s data, how they help maintain structure through databases, and what each category entails.
Chris Phillips
Chris joined ATPCO in 2019. Leveraging more than 30 years of commercial airline and consulting experience, he assists ATPCO’s partners in achieving their financial objectives by optimizing their use of the ATPCO solution suite.
His background in supporting effective commercial strategies along with his passion to de-commoditize the airline shopping experience complement the airline pricing and retail models enabled by ATPCO.
Before joining ATPCO, Chris held leadership positions at Delta Air Lines and Four Corners Consulting Group.
Articles written by Chris Phillips
Consumer behavior and clarity of merchandising: Creating a win-win for airlines and their customers
Using consumer behavior and best-in-class merchandising tactics, create a win-win for your airline and your customer.
How improving the flight shopping experience can boost airline revenues
Today’s consumers are looking for a modern flight shopping experience. Are you meeting the demand for visual displays with best-in-class merchandising?
How branded fares deliver benefits to travelers and airlines alike
Branded fares give flight shoppers more options, more transparency, and more choices that suit their flying needs.
Expert’s vlog, Part 1 of 5: Teaming up for thoughtful responses to market volatility
Welcome to the first episode of the five-part series, where you will hear from our regional industry experts on handling the effects of the pandemic.