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Targeted messaging and visual content

Premium UPAs 

Premium UPAs allow for endless merchandising possibilities. Premium UPAs bring unique airline fares, products, and services to life with messaging, images, videos, and cabin tours. UPA content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, giving travel agents and travelers time-sensitive and relevant content as they shop. Premium UPAs are essential to differentiate from competition and achieve conversions and upsell.

Key features

  • Created for 31 airlines (33% of flights)
  • Can be highly targeted and customized
  • ATPCO strategist creation/maintenance 
  • Codeshare UPA facilitation
  • ATPCO Retailing subscription required


Get started with Premium UPAs


Premium UPAs for infinite possibilities

Fare / Ancillaries

Seat / Time

Amenities / Service

Airport / Lounge

Schedule / Frequency

Codeshare / Partnerships

Learn more about Premium UPAs

Customer-centric flight shopping in practice

Learn how to use rich content to differentiate your unique offers

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Air Canada use case

How Air Canada uses rich content to ensure accurate brand messaging on all channels

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Seat Infographic UPAs 

Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow flyers to know what to expect when it comes to seat width and pitch, leg room, reclining, and more.  

Key features

  • Created for 467 airlines (99% of flights)
  • Included with ATPCO Community Participation


Get started with Seat Infographic UPAs


Air Niugini Business

A reclining seat with greater width and pitch than an economy seat

Surinam Airways Business

A premium seat that converts to a flat bed at a 180 degree angle, and provides all passengers direct access to the aisle

TAAG Angola Economy

Economy seat with 31" / 79 cm of seat pitch

RwandAir Premium Economy

A reclining seat with greater width and pitch than an economy seat, includes a leg rest

Reassurance UPAs 

Reassurance UPAs contain important messaging and graphics intended to make passengers feel safe and informed when they fly. With Reassurance UPAs, airlines can communicate their COVID-19 policies and responses through direct and indirect sales channels to provide travelers with access to accurate, relevant, and influential information that eases travel concerns.

Key features

  • Created for 128 airlines (81% of flights)
  • Grouped into 10 main topic areas
  • Rebooking UPAs are translated into seven languages
  • Researched and updated frequently
  • Included with ATPCO Community Participation


Get started with Reassurance UPAs


Learn more about Reassurance UPAs

Reassurance UPAs overview

Dive into the different categories covered by Reassurance UPAs and more

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Using rich content to answer flight shopper questions

How Reassurance UPAs can effectively communicate safety measures to ease concerns

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Alternative Airlines case study

This case study highlights the value of reassurance messaging and other types of rich content

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Structured UPAs 

Structured UPAs, ATPCO’s newest form of Routehappy Content, provide travel advisories for over 300 airlines in a format that is easy to integrate and fits seamlessly into shopping displays, in any part of the booking flow from search results to pre-travel reminders. Structured UPAs currently cover topics like cleaning, masks, temperature checks, and blocked seats. ATPCO sources this information and plans to will continually expand topics and coverage.

Key features

  • Created for 329 airlines (94% of flights)
  • Targeted on the airline and cabin level, book by dates, origin, destination, and more
  • Allow for easy sorting and filtering at time of flight shopping
  • Researched and updated frequently
  • Included with ATPCO Community Participation


Get started with Structured UPAs


Learn more about Structured UPAs

Press Release

Learn about ATPCO’s newest format of Routehappy content

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ATPCO creates structure for airline COVID-19 travel advisory measures

Introducing safety information in a more organized and streamlined fashion

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Q&A with Serko CEO Darrin Grafton

How Serko is pivoting to meet new market trends with Routehappy Rich Content

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