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UPAs

Targeted messaging and visual content

Premium UPAs 

Premium UPAs allow for endless merchandising possibilities. Premium UPAs bring unique airline fares, products, and services to life with messaging, images, videos, and cabin tours. UPA content can be highly targeted by aircraft, cabin, route, time of day, fare, and more, giving travel agents and travelers time-sensitive and relevant content as they shop. Premium UPAs are essential to differentiate from competition and achieve conversions and upsell.
 

Key features

  • Created for 28 airlines (32% of flights)
  • Can be highly targeted and customized
  • ATPCO strategist creation/maintenance 
  • Codeshare UPA facilitation
  • ATPCO Retailing subscription required

 

Get started with Premium UPAs >



Premium UPAs for infinite possibilities


Fare / Ancillaries


Seat / Time


Amenities / Service


Airport / Lounge


Schedule / Frequency


Codeshare / Partnerships



Learn more about Premium UPAs


Customer-centric flight shopping in practice

Learn how to use rich content to differentiate your unique offers

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Air Canada use case

How Air Canada uses rich content to ensure accurate brand messaging on all channels

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Seat Infographic UPAs 

Seat Infographic UPAs provide simple visualizations and messaging for specific seat products. These graphics allow flyers to know what to expect when it comes to seat width and pitch, leg room, reclining, and more.  


Key features

  • Created for 470+ airlines (99% of flights)
  • Included with ATPCO Community Participation

 

Get started with Seat Infographic UPAs >

 


Air Niugini Business

A reclining seat with greater width and pitch than an economy seat


Surinam Airways Business

A premium seat that converts to a flat bed at a 180 degree angle, and provides all passengers direct access to the aisle


TAAG Angola Economy

Economy seat with 31" / 79 cm of seat pitch


RwandAir Premium Economy

A reclining seat with greater width and pitch than an economy seat, includes a leg rest

Reassurance UPAs 

Reassurance UPAs contain important messaging and graphics intended to make passengers feel safe and informed when they fly. With Reassurance UPAs, airlines can communicate their COVID-19 policies and responses through direct and indirect sales channels to provide travelers with access to accurate, relevant, and influential information that eases travel concerns.

Key features

  • Created for 125+ airlines (83% of flights)
  • Grouped into 10 main topic areas
  • Rebooking UPAs are translated into seven languages
  • Researched and updated frequently
  • Included with ATPCO Community Participation

 

Get started with Reassurance UPAs >


Learn more about Reassurance UPAs


Reassurance UPAs overview

Dive into the different categories covered by Reassurance UPAs and more

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Using rich content to answer flight shopper questions

How Reassurance UPAs can effectively communicate safety measures to ease concerns

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Alternative Airlines case study

This case study highlights the value of reassurance messaging and other types of rich content

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Reassurance UPAs Implementation Guide

Find detailed instructions for implementing Reassurance UPAs on your shopping displays

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Structured UPAs 

Structured UPAs, ATPCO’s newest form of Routehappy Rich Content, provide travel advisories for over 300 airlines in a format that is easy to integrate and fits seamlessly into shopping displays, in any part of the booking flow from search results to pre-travel reminders. Structured UPAs currently cover seven topics: cleaning, masks, temperature checks, blocked seats, capacity, COVID testing, and vaccine requirements. ATPCO sources this information and plans to will continually expand topics and coverage.

Key features

  • Created for 330+ airlines (95% of flights)
  • Cover seven topic areas
  • Targeted on the airline and cabin level, book by dates, origin, destination, and more
  • Allow for easy sorting and filtering at time of flight shopping
  • Researched and updated frequently
  • Included with ATPCO Community Participation

 

Get started with Structured UPAs >



Learn more about Structured UPAs


Structured UPAs Press Release

Learn about ATPCO’s newest form of rich content

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ATPCO creates structure for airline COVID-19 travel advisory measures

Introducing safety information in a more organized and streamlined fashion

Read more >


Q&A with Serko CEO Darrin Grafton

How Serko is pivoting to meet new market trends with Routehappy Rich Content

Read more >


Structured UPAs Implementation Guide

Find detailed steps to implement Structured UPAs across your shopping displays

Download now >

Starting with UPAs is easy!

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