Learn why airline fare rules categories are a crucial part of the industry’s data, how they help maintain structure through databases, and what each category entails.
What is a Routehappy Premium UPA?
Universal Product Attributes (UPAs) are gaining more and more momentum across the airline industry. Learn how this merchandising tactic can take your shopping displays to the next level.
Seeing is believing: Visualize Branded Fares with Premium UPAs
Targeting UPAs by Branded Fares unlocks even more value for airlines working toward modern airline retailing.
Learn how to deliver the flight shopping experience your customers expect
Start meeting flight shoppers’ needs through merchandising and visual strategies. Read ATPCO’s flight shopping survey results.
Visually speaking: How to meet a flight shopper’s needs in 2022
We surveyed 350 people from around the globe who had flown at least once per year prior to the pandemic, as well as made at least one flight booking on an online travel booking site. Here’s what we learned.