Targeting UPAs by Branded Fares unlocks even more value for airlines working toward modern airline retailing.
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Flight shoppers want visuals when purchasing airline tickets, ATPCO is improving the experience with airline merchandising through Routehappy.
The transformation to a world of dynamically created offers requires data and technology upgrades.
Modern airline retailing requires thoughtfully presented offers to flight shoppers. Learn how airlines present offers.
ATPCO's President and CEO Alex Zoghlin talks industry progress towards dynamically created offers, interoperability, and what ATPCO has been up to this year in his latest letter to the industry.
Current pricing and offer infrastructure were designed for pre-filed prices. To scale modern airline retailing, we need a new offer creation and distribution architecture.
Airlines are branding fares when they choose to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal.
ATPCO is ensuring diversity, equity, and inclusion efforts are at our core through a variety of initiatives. Read more to learn how we’re putting DEI into action.
How Porter Airlines used stunning visuals in one simple, easy-to-understand shopping display, to entice flight shoppers and travel agents.
Start meeting flight shoppers’ needs through merchandising and visual strategies. Read ATPCO’s flight shopping survey results.
Today’s consumers are looking for a modern flight shopping experience. Are you meeting the demand for visual displays with best-in-class merchandising?
ATPCO continues to provide standards to allow commercial companies in our industry to do what they do best: innovate and compete.
ATPCO has donated more than 1,500 books to the Library of Congress. The volumes consist of historical air tariffs, rules, and routes from the 1940s to 2004.