Universal Product Attributes (UPAs) are gaining more and more momentum across the airline industry. Learn how this merchandising tactic can take your shopping displays to the next level.
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Business travel can help organizations build corporate culture, while potentially increasing loyalty and productivity. Learn how a travel industry company does travel.
Read takeaways from the jointly hosted airline industry conference, Elevate + TravelConnect, while you get tips on how to start your modern airline retailing journey.
Discover how airlines can spend less time paving IT paths and more time driving business benefits by using data clean rooms.
T2RL’s CEO, Richard Clarke, dives into ATPCO’s acquisition from an outside perspective to discuss what it means for ATPCO and the airline industry.
Today’s flight shoppers want sustainable options from airlines. Learn how standards help bring sustainability to both travelers and airlines.
Targeting UPAs by Branded Fares unlocks even more value for airlines working toward modern airline retailing.
Flight shoppers want visuals when purchasing airline tickets, ATPCO is improving the experience with airline merchandising through Routehappy.
The transformation to a world of dynamically created offers requires data and technology upgrades.
Modern airline retailing requires thoughtfully presented offers to flight shoppers. Learn how airlines present offers.
ATPCO's President and CEO Alex Zoghlin talks industry progress towards dynamically created offers, interoperability, and what ATPCO has been up to this year in his latest letter to the industry.
Current pricing and offer infrastructure were designed for pre-filed prices. To scale modern airline retailing, we need a new offer creation and distribution architecture.
Airlines are branding fares when they choose to bundle its airfares with options and features, such as refundability and miles accrual, or a pre-reserved seat, baggage, and meal.